INSIGHT ENGINES AND EMPATHY: COMMUNITY REPORTING IN LINCOLNSHIRE’S HEALTH AND WELLBEING SECTOR

People sit around large tables in a brightly lit, modern conference room, having an animated discussion.

One of our recent successes has been our work in close conjunction with Lincolnshire Voluntary Engagement Team (LVET). LVET had a strong vision for how they wanted to use Community Reporting to enhance the role of lived experience within service development across Lincolnshire’s Health and Wellbeing sector, and it has been a really joyous experience to support them on their journey. We think the work carried out here is a great example of how place-based Community Reporting projects can be structured and rolled out to ensure sustainability and spread. Read on to find out more…

The Community Reporting Applied Learning Project is a collaboration between People’s Voice Media and Lincolnshire Voluntary Engagement Team (LVET). LVET brings together voluntary, community, faith-based, and social enterprise (VCFSE) organisations across Lincolnshire – each committed to health, care, or wellbeing. Staff and volunteers were trained to use Community Reporting as a tool for gathering lived experience stories, to identify key insights, and use these to shape local services.

I think other people’s stories are invaluable and important because when we can hear someone’s story, understand someone’s story, then actually that’s when we begin to have empathy.

This quote shows the sentiment that lies at the heart of the Lincolnshire Community Reporting Applied Learning Project. The aim is to transform how health, care, and wellbeing services connect with local people.

Since its launch in February 2025, the project has created a foundation for empathy-driven improvement by prioritising local people’s lived experiences of health and care services in the area. Lincolnshire is England’s second largest county, after Yorkshire. Its landscape stretches from the fenland by the Wash on the North Sea coast to the Humber Estuary, which creates unique geographical and demographic diversity. These differences bring distinct health challenges. In coastal regions, overlapping issues such as ageing populations, isolation, and deprivation lead to lower life expectancy and higher disease rates. As the project continues, the hope is the approach of Community Reporting will help bridge gaps in health and wellbeing, ensuring that every community’s needs are understood and addressed.

Project aim and approach

The primary aim of the project was to build the capacity of Lincolnshire’s health, care, and wellbeing workforce to use Community Reporting as a sustainable method of lived experience research. 

Gathering people’s experiences of local health and social care services, the project seeks to pick out key insights from the stories that can influence how services are designed. These learnings are then used to catalyse positive change through improvements in local services and relationships.

What we did

The project was rolled out in 3 phases. 

  • Phase 1 (February 2025) – Community Reporting training: Staff and volunteers from local organisations in the health, wellbeing and voluntary sectors undertook training in story gathering and safe and responsible practice.
  • Phase 2 (April 2025) Community Reporting training: After a break to allow them to gather lived experience stories, the group came back together to review and curate the stories and make sense of the findings.
    • Conversation of Change Event (June 2025): the group held an event to mobilise the stories – showcasing the stories to local changemakers and leaders and making actions for change
  • Phase 3 (September 2025) Train the Trainer Training: Community Reporters then received training in how to deliver the Community Reporter training themselves. This means that the Community Reporting skills can now be spread further through the county’s VCFSE organisations and the LVET network.
    • Since this, Lincolnshire Community Reporter trainers have hosted two Community Reporter training programmes, bringing more people into the project to gather stories and feed into the insights being gathered about health and wellbeing in the county.

This model has ensured the longevity of the project, with the train-the-trainer sessions acting as capacity building exercises. The trained Community Reporters have now established a Community of Practice and means that Community Reporting can be used sustainably across the county in the voluntary sector and within the health, care, and wellbeing workforce.

Key outcomes of the project

  • Lincolnshire health, care, and wellbeing workforce have developed the skills and knowledge to effectively work with lived experience storytelling within relevant service settings
  • An ‘insight engine’ has been developed by using the Community Reporter Network website. The Our Shared Stories insight engine captures the lived experiences of residents on issues relevant to health, care, and wellbeing in Lincolnshire, and provides a research resource for local organisations and communities to use to enhance service provision.
  • Through the stories collected, voices of residents on topics pertinent to health, care, and wellbeing have been platformed to catalyse meaningful, real-world change in Lincolnshire as part of an ongoing co-production dialogue connected to ‘Our Shared Agreement’.

Community Reporting in Lincolnshire is not just a method—it’s a movement towards fairer, more responsive services across Lincolnshire.

You can hear more about the project on this It’s All About People podcast that LVET produced after their Conversation of Change event: https://www.itsallaboutpeople.info/our-work/community-reporting

If you’d like to explore how to embed lived experience and use its insights to improve service design, development and delivery in your area, please get in touch: enquiries@peoplesvoicemedia.co.uk

GUTEN TAG TO OUR NEW CULTURAL BRIDGE PROJECT

Two images side by side showing different community spaces - a green space in an urban area with communal seating being used for a community event, and two people digging in a community garden.

The team at People’s Voice Media are very excited about the prospect of working with Agora Koln in Cologne again. This project about civic participation is funded by the Cultural Bridge Fund which enables nonprofit organisations from the UK and Germany to connect by sharing knowledge and practice. 

Drawing on case studies from a revitalised neighbourhood public space in Cologne, Germany and a publicly owned community centre in Dalry, Dumfries and Galloway, Scotland, this project investigates the motivations and challenges experienced by individuals engaged in civic initiatives. By comparing these distinct contexts – urban and rural – the project seeks to identify shared values and generate insights into participation, belonging, and the impact of collective action.

The research will explore the factors motivating civic engagement, strategies for sustaining involvement, and the barriers participants face, with particular attention to interactions with local authorities.

It will give us a fabulous opportunity to continue our research into volunteering and dig deep into why civic participation matters to people.

We’ll use People’s Voice Media’s Community Reporting methods to train participants in how to collect stories from peers in an ethical and non-extractive way and share them digitally. They’ll interview individuals, record audio, take photos, and collaborate with those involved. Through online meetings, participants will share their findings and there will be a chance to meet in person when three delegates from each community will visit one another, tour the sites, and share their thoughts about their own experience of civic participation. During the year, this hybrid and international project will link both communities, amplify their voices, and demonstrate the impact of civic engagement on places and people.

The fund empowers ‘hands across the sea’ partnerships where together nonprofit organisations can co-produce, co-design, share skills, knowledge and practice. We are so excited to get started – watch this space for updates!

PATIENT VOICES – HOW COMMUNITY REPORTING IS TRANSFORMING CANCER CARE ACCESS

A group of trainees on the project sat discussing a topic.

From May to October 2024, we partnered with Macmillan Cancer Support and NHS Herefordshire and Worcestershire ICB to train health workers and volunteers in Community Reporting. The aim was to improve access to cancer care services, particularly for South Asian and Roma/Traveller communities.

At the final session, we explored key themes from the stories collected. The insights were clear:

  • Better communication is needed, using multiple languages and accessible formats.
  • Misinformation about cancer must be addressed to build trust and awareness.

Though the training has ended, the work continues. Macmillan and NHS Herefordshire and Worcestershire ICB will implement these learnings by:

  • Establishing Community Champion Advocate schemes.
  • Embedding Community Reporting into future engagement.

One participant summed up the impact perfectly:
“I’ve learned to zip this (pointing to her mouth) and open these (pointing to her ears).”

This project is a step forward in embedding lived experience into service development. By training professionals to listen, share, and act on real patient experiences, we are driving social change in cancer care access. With Macmillan and NHS ICB committed to using Community Reporting long-term, this is just the beginning of a patient-led approach to service improvement.

PUTTING COMMUNITY VOICES AT THE HEART OF HEALTHCARE IN THE BLACK COUNTRY

An image from one of the Community Reporter workshops. People sat a a table doing an activity.

Last summer, People’s Voice Media partnered with Black Country Integrated Care System (ICS), the VCSE network, and Wolverhampton Voluntary and Community Action (WCVA) to launch the REND Project. Over 18 months, we trained 51 Community Reporters and gathered 38 powerful stories exploring healthcare access across the Black Country.

The project aimed to:

  • Build capacity within the VCSE sector to support research and engagement.
  • Capture qualitative insights into people’s lived experiences of healthcare.
  • Develop a community-led intelligence library to inform decision-making.

Through Community Reporting, we uncovered key challenges that needed addressing, including:

  • Improving communication and training for healthcare staff, particularly around cultural competence and accessibility.
  • Addressing digital inequities to ensure fairer access to online healthcare services.
  • Embedding person-centred approaches that actively listen to and act on community feedback.

These findings were shared at a workshop, where local people and decision-makers came together to explore practical solutions. The stories will now inform ongoing improvements within Black Country ICS, ensuring that community voices remain central to service design.

This project is a step towards making healthcare more accessible, inclusive, and responsive to the people it serves. We were privileged to hear these stories—and even more excited to see how they drive real change.

AMPLIFYING GLOBAL MAJORITY VOICES THROUGH STORYTELLING

Two people from global majority communities speaking at the Community Reporter conference 2023.

This Black History Month, we’re excited to announce that People’s Voice Media has received funding from the National Lottery Community Fund to launch an 18-month Global Majority Community Reporter project starting in November 2024.

Building on our existing work, this project will train, mentor, and support Global Majority Community Reporters, ensuring that lived experience storytelling plays a central role in racial justice and social change. By strengthening our network, we aim to make storytelling an inclusive and transformative movement.

The project will:

  • Equip Global Majority individuals with skills in co-production and social change leadership.
  • Foster a peer support network across England for those working in these spaces.
  • Embed anti-racist practice within the Community Reporter network, creating safe spaces for people to share their experiences.

Led by Isaac Samuels, this initiative builds on previous work with the Co-Production Collective, turning lived experiences into real-world action. We’ll be sharing more soon on how to get involved— stay tuned as we work to ensure Global Majority voices are at the heart of co-production and storytelling for change!

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