INSIGHT ENGINES AND EMPATHY: COMMUNITY REPORTING IN LINCOLNSHIRE’S HEALTH AND WELLBEING SECTOR

People sit around large tables in a brightly lit, modern conference room, having an animated discussion.

One of our recent successes has been our work in close conjunction with Lincolnshire Voluntary Engagement Team (LVET). LVET had a strong vision for how they wanted to use Community Reporting to enhance the role of lived experience within service development across Lincolnshire’s Health and Wellbeing sector, and it has been a really joyous experience to support them on their journey. We think the work carried out here is a great example of how place-based Community Reporting projects can be structured and rolled out to ensure sustainability and spread. Read on to find out more…

The Community Reporting Applied Learning Project is a collaboration between People’s Voice Media and Lincolnshire Voluntary Engagement Team (LVET). LVET brings together voluntary, community, faith-based, and social enterprise (VCFSE) organisations across Lincolnshire – each committed to health, care, or wellbeing. Staff and volunteers were trained to use Community Reporting as a tool for gathering lived experience stories, to identify key insights, and use these to shape local services.

I think other people’s stories are invaluable and important because when we can hear someone’s story, understand someone’s story, then actually that’s when we begin to have empathy.

This quote shows the sentiment that lies at the heart of the Lincolnshire Community Reporting Applied Learning Project. The aim is to transform how health, care, and wellbeing services connect with local people.

Since its launch in February 2025, the project has created a foundation for empathy-driven improvement by prioritising local people’s lived experiences of health and care services in the area. Lincolnshire is England’s second largest county, after Yorkshire. Its landscape stretches from the fenland by the Wash on the North Sea coast to the Humber Estuary, which creates unique geographical and demographic diversity. These differences bring distinct health challenges. In coastal regions, overlapping issues such as ageing populations, isolation, and deprivation lead to lower life expectancy and higher disease rates. As the project continues, the hope is the approach of Community Reporting will help bridge gaps in health and wellbeing, ensuring that every community’s needs are understood and addressed.

Project aim and approach

The primary aim of the project was to build the capacity of Lincolnshire’s health, care, and wellbeing workforce to use Community Reporting as a sustainable method of lived experience research. 

Gathering people’s experiences of local health and social care services, the project seeks to pick out key insights from the stories that can influence how services are designed. These learnings are then used to catalyse positive change through improvements in local services and relationships.

What we did

The project was rolled out in 3 phases. 

  • Phase 1 (February 2025) – Community Reporting training: Staff and volunteers from local organisations in the health, wellbeing and voluntary sectors undertook training in story gathering and safe and responsible practice.
  • Phase 2 (April 2025) Community Reporting training: After a break to allow them to gather lived experience stories, the group came back together to review and curate the stories and make sense of the findings.
    • Conversation of Change Event (June 2025): the group held an event to mobilise the stories – showcasing the stories to local changemakers and leaders and making actions for change
  • Phase 3 (September 2025) Train the Trainer Training: Community Reporters then received training in how to deliver the Community Reporter training themselves. This means that the Community Reporting skills can now be spread further through the county’s VCFSE organisations and the LVET network.
    • Since this, Lincolnshire Community Reporter trainers have hosted two Community Reporter training programmes, bringing more people into the project to gather stories and feed into the insights being gathered about health and wellbeing in the county.

This model has ensured the longevity of the project, with the train-the-trainer sessions acting as capacity building exercises. The trained Community Reporters have now established a Community of Practice and means that Community Reporting can be used sustainably across the county in the voluntary sector and within the health, care, and wellbeing workforce.

Key outcomes of the project

  • Lincolnshire health, care, and wellbeing workforce have developed the skills and knowledge to effectively work with lived experience storytelling within relevant service settings
  • An ‘insight engine’ has been developed by using the Community Reporter Network website. The Our Shared Stories insight engine captures the lived experiences of residents on issues relevant to health, care, and wellbeing in Lincolnshire, and provides a research resource for local organisations and communities to use to enhance service provision.
  • Through the stories collected, voices of residents on topics pertinent to health, care, and wellbeing have been platformed to catalyse meaningful, real-world change in Lincolnshire as part of an ongoing co-production dialogue connected to ‘Our Shared Agreement’.

Community Reporting in Lincolnshire is not just a method—it’s a movement towards fairer, more responsive services across Lincolnshire.

You can hear more about the project on this It’s All About People podcast that LVET produced after their Conversation of Change event: https://www.itsallaboutpeople.info/our-work/community-reporting

If you’d like to explore how to embed lived experience and use its insights to improve service design, development and delivery in your area, please get in touch: enquiries@peoplesvoicemedia.co.uk

PROJECT UPDATE: FUTURE CHANGEMAKERS IN ROCHDALE WITH ARMY OF KINDNESS

3 images - 1 is a desktop showing a poem about Dua Lipa next to a Radio Times cover art. Pens and scissors are visible around the edges. 2 is a lego model of a tree with a black brick in the middle. 3 is a photo of a pencil sketch of a person asleep in bed dreaming of the different activities they like to do, including camping, reading, computer graphics and horse riding.

Future Changemakers is a three-year project, funded by BBC Children in Need, where People’s Voice Media are working with youth organisations across the country to build a Young Community Reporters Network. Each youth organisation is receiving training in the Community Reporter method, giving young people the skills and knowledge to get their voices and their lived experience stories heard to create change. We will also be working with youth leaders to undertake “train-the-trainer” work, so that they can embed youth voice within their groups for the future. Here, facilitator and project manager Lauren Wallace-Thompson gives us an update on the first youth group to take part in the programme:

I had the pleasure of working with the wonderful Army of Kindness in Rochdale, training some of the young people in Community Reporting methods to support their changemaking work. They are no strangers to social action, running weekly soup kitchens and supporting people in their community on a regular basis. A brilliant example of how people can come together in positive action!

I visited the group for evening creative workshop sessions where we looked at why stories are so important in our lives, and explored telling our own stories and what was important to us through Lego, collage, poetry and models. The young people produced sculptures dealing with bereavement, justice, and belonging; poetry about Dua Lipa and what it is to be misunderstood by your parents; and some incredible drawings by talented young artists telling memories of family trips to Umrah, and their hopes for their future. Some of the young people also shared their lived experiences of racism and prejudice, and this became a key focus for the group’s work and their social actions.

A photograph of two teenage boys standing in front of a flipchart. They are adding yellow dot stickers to the flipchart, on which is a handwritten list of different topics relating to society.

One of the things I enjoy most about my job is how I learn new things all the time from the people taking part in our projects. Every session is like a lesson from ten different teachers, all with their own specialist subjects. But the young people in Army of Kindness especially made an impact on me with their really insightful reflections on the influence of social media in their lives and the ways in which personal connections and understanding can bring people together. They also gave me an education in great snacking – grating cheese into a Pot Noodle was a culinary revelation – and I had, shockingly, never tried Irn Bru before (“Asian beer”, according to the group’s leader).

The group put the Community Reporting skills they had learnt into action when they held a community funday in the October half-term holidays, gathering video and audio stories from attendees at the funday to find out what they thought about the event. The Young Community Reporters interviewed a great range of people to get their experiences of the day, including a clown, a local councillor, and a 9-year-old entrepreneur!

A young person in a blue Army of Kindness vest has their back to the camera, as they interview a clown on stilts in a rainbow wig and holding a balloon model of a flower.

The young people then learnt how to analyse the findings of our Community Reporting in a “sense-making” session. Here are the trends they identified:

  • The stories provided a sense of how people had enjoyed the event, but also praise for the wider work that Army of Kindness does locally.
  • People would like to see more events like this in the future.
  • Attendees especially enjoyed the food and community spirit.
  • People appreciated the opportunity to give towards a good cause
  • The diversity of attendees was a positive and the event gave people a chance to learn about each others’ cultures.

Reflecting on the stories as a whole, the group saw how it was a way to get detailed, experiential feedback to evaluate their event, but also noted how Community Reporting could be a tool to gather information to support their group and their work going forwards, such as comments about the positive differences that Army of Kindness have made to the local community, which might support their fundraising, grant applications and profile-raising.

Here are some perspectives from the young people taking part in the Future Changemakers project:

  • “I learned about dialogue interviews, different types of questions, and how to be more professional in interviews.”
  • “I really enjoyed getting to know and hear about the perspectives of other people.”
  • “The session was awesome, I really enjoyed it, especially the practical interviewing part.”
  • “I learnt that everyone has their own stories.”
  • “Everyone is human we need to stay in peace.”
  • “I learned new information about life in Rochdale for religious women.”

People’s Voice Media will return to Rochdale this spring/summer to train youth leaders and older young people in a “train the Trainer” session, so that they can deliver Community Reporter training to more young people and keep the skills of Community Reporting and extend their use within Army of Kindness.

We are still in the first year of the project. Our second group are Police Cadets in the West Midlands – stay tuned for updates on how they got on. 

If you are running a youth group or other youth project and would be interested in learning a tool to increase youth voice and participation, and build communication and media skills among the young people you support, there are still some spaces left to join the project in Year 2 and 3. Please email lauren@peoplesvoicemedia.co.uk for more information.

WELL DONCASTER: PROJECT UPDATE

A screenshot of the Well Doncaster page on the Community Reporter website. There are 14 thumbnails of videos showing storytellers who have shared their story as part of this project.

In Doncaster, we have been working with the Council and representatives from community interest companies to deliver Community Reporter training and gather stories themed on people’s experiences of cancer. The goal is to use what people have shared in these stories to make improvements to how people impacted by cancer are cared for.

The training was delivered in the form of in-person workshops and people learned Community Reporter Skills including:

  • Storytelling Techniques: The different ways we can support people to tell their lived experience stories
  • Responsible Practice: How to look after ourselves and others whilst gathering and sharing stories
  • Digital Skills: How technology can be used to record and share lived experience stories
  • Sense Making: The value of lived experience stories and how they can be used to create change

So far Community Reporters have collected 21 lived experience stories in the form of photographs, written pieces of text, video interviews, monologues and audio recordings. From first-hand accounts, to stories of people caring for friends, family and loved ones facing cancer, the 2 hours of footage explores screening, diagnosis, referrals, treatment, recovery, living life with cancer and more.

We are creating a short film, using clips from each of the stories, which will be screened at the Conversation of Change event that is set to take place in the coming months. The event will be a chance for people to watch the film, hear insights from the stories and discuss what’s working well and what needs to change when it comes to providing care for people impacted by cancer in Doncaster. The plan is to invite decision makers and people who can influence change to hear the stories and discuss how best they can support progress in cancer care.

Key themes that have emerged from the stories so far and will be explored during the COC include the following:

  • Early Intervention
  • Communication between professionals
  • Health advocacy
  • The human experience

If you’re interested in knowing more about the Conversation of Change event, please get in touch for more info: georgia@peoplesvoicemedia.co.uk

If you’d like to hear the stories in full, head over to the Community Reporter website by following the link: Well Doncaster | Community Reporter Network

If you or someone you know has been impacted by cancer, and you are looking for support – here as some organisations that could help:

  • Firefly: Charity offering free transport to local cancer patients and their families in the borough of Doncaster to regional treatment hospitals.
  • Cancer Support UK: Information about useful and relevant charities/bodies who offer help and support to people affected by a cancer diagnosis.
  • Macmillan: Find out how Macmillan can support you and get information about different cancer types.

A huge thank you goes out to the Community Reporters and storytellers who have gathered and shared their stories with us as part of this project.

GUTEN TAG TO OUR NEW CULTURAL BRIDGE PROJECT

Two images side by side showing different community spaces - a green space in an urban area with communal seating being used for a community event, and two people digging in a community garden.

The team at People’s Voice Media are very excited about the prospect of working with Agora Koln in Cologne again. This project about civic participation is funded by the Cultural Bridge Fund which enables nonprofit organisations from the UK and Germany to connect by sharing knowledge and practice. 

Drawing on case studies from a revitalised neighbourhood public space in Cologne, Germany and a publicly owned community centre in Dalry, Dumfries and Galloway, Scotland, this project investigates the motivations and challenges experienced by individuals engaged in civic initiatives. By comparing these distinct contexts – urban and rural – the project seeks to identify shared values and generate insights into participation, belonging, and the impact of collective action.

The research will explore the factors motivating civic engagement, strategies for sustaining involvement, and the barriers participants face, with particular attention to interactions with local authorities.

It will give us a fabulous opportunity to continue our research into volunteering and dig deep into why civic participation matters to people.

We’ll use People’s Voice Media’s Community Reporting methods to train participants in how to collect stories from peers in an ethical and non-extractive way and share them digitally. They’ll interview individuals, record audio, take photos, and collaborate with those involved. Through online meetings, participants will share their findings and there will be a chance to meet in person when three delegates from each community will visit one another, tour the sites, and share their thoughts about their own experience of civic participation. During the year, this hybrid and international project will link both communities, amplify their voices, and demonstrate the impact of civic engagement on places and people.

The fund empowers ‘hands across the sea’ partnerships where together nonprofit organisations can co-produce, co-design, share skills, knowledge and practice. We are so excited to get started – watch this space for updates!

AMPLIFYING VOICES: A STOP ON THE JOURNEY

A group of participants from the Amplifying Voices programme gathered together during a workshop session—sharing stories, reflecting on their journeys, and building connections grounded in community and care.


We have come to the end of the journey for our Amplifying Voices project, but as one participant so powerfully said, “this is not the destination, this is a stop on the journey.” Issac Samuels reflects on what the programme and its participants have achieved so far, and looks forward to the next steps.

From the very beginning, Amplifying Voices was more than just a programme. It was about creating space: space to be heard, to be seen, and to bring together racialised individuals committed to social justice and community change. Led by Isaac Samuels and Cecily Henry, the programme supported participants to develop their skills and knowledge in community reporting, while grounding their work in real-life issues affecting their communities.

Building a community of changemakers

We had over 70 applicants for the Amplifying Voices programme, which was a year-long journey of support for changemakers from Global Majority communities. The people taking part received training in digital storytelling, facilitation, and story curation, but crucially became part of a close-knit community – a diverse group of individuals united by a shared commitment to change. What stood out most was the sense of connection. Alongside their learning, the participants on Amplifying Voices supported each other, collaborated, and created lasting bonds that will continue far beyond the programme.


I came for the training, but I’m leaving with a community.

Rooted in real stories

The Amplifying Voices changemakers quickly put their new skills into action to support the causes that were important to them. Across the programme, participants led powerful grassroots projects tackling issues such as:

  • Health inequalities within racialised communities
  • Suicide prevention and mental health awareness
  • Elevating the voices of carers from racialised backgrounds

Each project reflected lived experience, shaped by those closest to the challenges—and the solutions.

For the first time, I felt like my story wasn’t just valid – it was necessary.

Learning to amplify

Through the programme, participants developed practical skills in digital Community Reporting. These tools enabled them to:

  • Change perceptions through storytelling
  • Amplify messages that matter at a local level
  • Build confidence in sharing their voices

As well as these valuable and effective strategies for change, what also emerged was a collective sense of purpose.

We’re not just telling stories. We’re shifting narratives that have been ignored for too long.

What we learned

This journey also highlighted important truths. Many racialised individuals are already doing vital work in their communities, but often without the support they need. This lack of support carries both emotional and practical impacts, making their work even more challenging.

We carry so much. Not just our work, but our communities. That weight isn’t always recognised.

For People’s Voice Media as an organisation, there was a lot of valuable learning too. The programme reinforced the importance of:

  • Creating space for community care and wellbeing
  • Recognising the emotional labour behind grassroots work
  • Supporting individuals not just as changemakers, but as people


And perhaps most importantly, we learned that the path is not always easy.

Passion gets you started, but support is what keeps you going.

Looking ahead

While this chapter of Amplifying Voices is coming to a close, its impact continues. Rather than seeing this as an end point, we are using it as a moment to pause, reflect, and carry forward everything that has been built. The stories shared, the skills developed, and the connections formed will continue to grow, evolve, and shape what comes next.

Your thoughts

We’d love to hear from you:

  • What does “amplifying voices” mean to you?
  • How can we better support grassroots changemakers in our communities?
  • What stories do you think still need to be heard?

This work was generously supported by The National Lottery Community Fund – thank you! You can follow them on Facebook, Twitter and Instagram.