GADDUM: USING COMMUNITY REPORTING IN CO-PRODUCTION, ADVOCACY AND CARER SUPPORT

Image is a screen capture from a video interview. The subject is a white man with ginger hair and a goatee beard, wearing a navy tshirt and looking relaxed. A closed caption on the bottom of the image reads "Can you tell me a bit about your autism journey?"

Gaddum is an organisation based in Manchester that offers mental health and carer support services. Over autumn and winter 2025/26, People’s Voice Media held online training workshops to teach Gaddum’s peer researchers and other volunteers new skills in Community Reporting and working with lived experience stories. We recently caught up with Gaddum to find out how the Community Reporting had been going 6 months on…

When they first got in touch, Gaddum already recognised that stories were key to understanding both the impact of their work and the needs of the people they support. They were already collecting stories in different ways, but using People’s Voice Media’s Community Reporting methodology gave them a framework for collecting and analysing lived experience stories and upskilled their organisation. The people taking part in the project were a mix of paid peer researchers and volunteers from the co-production side of Gaddum. Everyone had lived experience of being a carer or mental health challenges.

The training supported two different aspects of Gaddum’s work. One, funded from the Accelerated Reform Fund, was to help Gaddum evaluate the impact of the Shared Lives and Hospital Discharge schemes. The other was to upskill people working on the co-production arm of Gaddum. This holistic approach enabled Gaddum to access the training and they now have a small pool of Community Reporters who can work on different projects as they emerge. At People’s Voice Media, we like to talk about “feeding two birds with one seed” and this project definitely achieved that!

We delivered the training online via Zoom. This helped bring the project into budget and also made it accessible to people with caring responsibilities and other disabilities who might not be able to travel to an in-person session. Through our Zoom room we managed to have some very in-depth discussions and I was particularly struck by how thoughtful and considerate the group were around the ethical issues of Community Reporting, something that we cover in our Safe and Responsible Practice element of our training.

“I thought people that were attending were getting a lot out of it, because they were asking a lot of questions, they seem really actively involved.” Project Manager for ARF, Gaddum

As homework, one Community Reporter collected a story about a person’s journey to autism diagnosis. We used this story to practice our story curation skills and had a great discussion about it, identifying key themes like the importance of support, the importance of education, the intersection between neurodivergence and mental health, and the usefulness of diagnosis as a way to understand the self and the past.

“It’s very rarely done in this way, it… nobody else does it in this way. I’m sure there are other Community Reporters in Manchester, but not in the way that we’ve done it, combined into our things around system change.” Coproduction and Engagement Service Manager, Gaddum

After completing the evidence-gathering for the ARF project, Gaddum are now looking at places to employ their Community Reporters and their skills in other areas of the organisation, such as their recent Manchester Living Well project. Although attendance and retention issues meant that fewer people completed the training than anticipated, Gaddum are still glad to have a small pool of people with these new skills, who are now going on to get more involved with other opportunities within the organisation.

“We always want to upskill and build the confidence of people, and that was just a brilliant way to do it.” Lived Experience Worker, Gaddum

If your organisation would like to use Community Reporting, a rigorous and responsible methodological framework for peer-to-peer lived experience storytelling, we can put together a bespoke training package to meet your needs and budget. Please get in touch with us at enquiries@peoplesvoicemedia.co.uk to have a chat.

ON AMPLIFYING RACIALISED VOICES IN SUICIDE PREVENTION – AND WHY THIS TIME, I COULDN’T STAY QUIET

A graphic with a dark green background, light green and orange accents. Text reads: Building the Space - Amplifying racialised lived experiences in suicide prevention spaces. There is a quote in a box saying "Prevention without us, fails us." To the right of the image is a circular photo of a non-binary person in dark framed glasses and a grey suit.

⚠ Content note: This blog talks openly about suicide and bereavement by suicide. Please take care of yourself as you read.

We’re really excited to announce Building the Space, a powerful new campaign led by one of our incredible Community Reporters. In this blog, Isaac Samuels, Community Reporter and Head of Partnerships and Practice here at People’s Voice Media, tells us about how Building the Space will make sure that racialised voices are heard in suicide prevention.

I’m building something. And I need you to know why.

I’ve been sitting with this for a long time. Not because I didn’t know what to say, but because I know exactly what it costs to say it.

I’ve experienced suicidality. I’ve survived suicide attempts. I’ve lost people I love to suicide. And for years, I’ve watched systems try to address suicide prevention in ways that left people like me, and communities like mine, out of the frame entirely.

These are well-meaning, resourced, often genuinely caring systems. It wasn’t because they didn’t care. It was because they didn’t ask. And when you don’t ask, you miss things. Huge, life-altering things.

Race matters in suicide prevention. Identity matters. Stigma, culture, trauma, trust – all of it matters. But racialised communities have been missing from the strategies, the decision-making spaces and the conversations about what good support actually looks like.

That’s not an oversight. That’s a pattern. And patterns can be changed.

Someone said to me recently:

“If they don’t see us, how can they support us?”

It stopped me in my tracks. Because it’s so simple. And so true.

So I’m doing something about it. I’m launching Building the Space – a self-led campaign focused on amplifying racialised voices in suicide prevention. Not as a grand gesture, or a campaign full of polished messaging and distant statistics. But as something rooted in real people, real stories, and real community.

Using the Community Reporter method of lived experience storytelling, the campaign will create space for people to share their experiences safely, honestly, and on their own terms. Those stories won’t just sit on a page. They’ll become learning and evidence. We will build a well of community-led data that organisations, researchers, charities, and government can use to build approaches that properly meet the needs of racialised communities.

Over the next year, I want this to be a place where people can share, shape, influence, and lead. Not just contribute. Lead.

Because here’s the thing I keep coming back to:

Prevention built without us, fails us.

That isn’t an accusation. It’s a fact. And it’s also an invitation. An invitation to do this differently. To close the gap between what systems say they want to do, and what the people most affected really need.

The people closest to the pain must also be closest to the power.

I’ve spent my career believing that. Living it. And now, with everything this work carries for me personally, I’m putting it into practice in the most honest way I know how.

If this speaks to you – whether you have lived experience, work in the sector, or simply believe things should be different – I’d love you to follow along, share it, or just sit with it for a while.

Something is coming. And it’s being built with care: https://communityreporter.net/building-space

And if you are a racialised person with a story to tell about suicide – I promise to hold the space for you to tell it, and work alongside you to make sure it gets heard. Let me know that you are interested in telling your story – in whatever way works best for you – by filling in this short online form.

If you have been affected by suicide, suicidal thoughts, self-harm or are feeling distressed, please seek support. Seeking help is a sign of strength and you are not alone. If you ever need mental health support, here are some helpful resources:

Samaritans: Available 24/7 — call 116 123

SANEline: Call 0300 304 7000 (4:30pm – 10:30pm)

Shout: Text SHOUT to 85258

Silverline: Call 0800 4 70 80 90 (24/7)

CALM: Call 0800 58 58 58 (5pm – midnight)

Kooth: Visit Kooth for online support

INSIGHT ENGINES AND EMPATHY: COMMUNITY REPORTING IN LINCOLNSHIRE’S HEALTH AND WELLBEING SECTOR

People sit around large tables in a brightly lit, modern conference room, having an animated discussion.

One of our recent successes has been our work in close conjunction with Lincolnshire Voluntary Engagement Team (LVET). LVET had a strong vision for how they wanted to use Community Reporting to enhance the role of lived experience within service development across Lincolnshire’s Health and Wellbeing sector, and it has been a really joyous experience to support them on their journey. We think the work carried out here is a great example of how place-based Community Reporting projects can be structured and rolled out to ensure sustainability and spread. Read on to find out more…

The Community Reporting Applied Learning Project is a collaboration between People’s Voice Media and Lincolnshire Voluntary Engagement Team (LVET). LVET brings together voluntary, community, faith-based, and social enterprise (VCFSE) organisations across Lincolnshire – each committed to health, care, or wellbeing. Staff and volunteers were trained to use Community Reporting as a tool for gathering lived experience stories, to identify key insights, and use these to shape local services.

I think other people’s stories are invaluable and important because when we can hear someone’s story, understand someone’s story, then actually that’s when we begin to have empathy.

This quote shows the sentiment that lies at the heart of the Lincolnshire Community Reporting Applied Learning Project. The aim is to transform how health, care, and wellbeing services connect with local people.

Since its launch in February 2025, the project has created a foundation for empathy-driven improvement by prioritising local people’s lived experiences of health and care services in the area. Lincolnshire is England’s second largest county, after Yorkshire. Its landscape stretches from the fenland by the Wash on the North Sea coast to the Humber Estuary, which creates unique geographical and demographic diversity. These differences bring distinct health challenges. In coastal regions, overlapping issues such as ageing populations, isolation, and deprivation lead to lower life expectancy and higher disease rates. As the project continues, the hope is the approach of Community Reporting will help bridge gaps in health and wellbeing, ensuring that every community’s needs are understood and addressed.

Project aim and approach

The primary aim of the project was to build the capacity of Lincolnshire’s health, care, and wellbeing workforce to use Community Reporting as a sustainable method of lived experience research. 

Gathering people’s experiences of local health and social care services, the project seeks to pick out key insights from the stories that can influence how services are designed. These learnings are then used to catalyse positive change through improvements in local services and relationships.

What we did

The project was rolled out in 3 phases. 

  • Phase 1 (February 2025) – Community Reporting training: Staff and volunteers from local organisations in the health, wellbeing and voluntary sectors undertook training in story gathering and safe and responsible practice.
  • Phase 2 (April 2025) Community Reporting training: After a break to allow them to gather lived experience stories, the group came back together to review and curate the stories and make sense of the findings.
    • Conversation of Change Event (June 2025): the group held an event to mobilise the stories – showcasing the stories to local changemakers and leaders and making actions for change
  • Phase 3 (September 2025) Train the Trainer Training: Community Reporters then received training in how to deliver the Community Reporter training themselves. This means that the Community Reporting skills can now be spread further through the county’s VCFSE organisations and the LVET network.
    • Since this, Lincolnshire Community Reporter trainers have hosted two Community Reporter training programmes, bringing more people into the project to gather stories and feed into the insights being gathered about health and wellbeing in the county.

This model has ensured the longevity of the project, with the train-the-trainer sessions acting as capacity building exercises. The trained Community Reporters have now established a Community of Practice and means that Community Reporting can be used sustainably across the county in the voluntary sector and within the health, care, and wellbeing workforce.

Key outcomes of the project

  • Lincolnshire health, care, and wellbeing workforce have developed the skills and knowledge to effectively work with lived experience storytelling within relevant service settings
  • An ‘insight engine’ has been developed by using the Community Reporter Network website. The Our Shared Stories insight engine captures the lived experiences of residents on issues relevant to health, care, and wellbeing in Lincolnshire, and provides a research resource for local organisations and communities to use to enhance service provision.
  • Through the stories collected, voices of residents on topics pertinent to health, care, and wellbeing have been platformed to catalyse meaningful, real-world change in Lincolnshire as part of an ongoing co-production dialogue connected to ‘Our Shared Agreement’.

Community Reporting in Lincolnshire is not just a method—it’s a movement towards fairer, more responsive services across Lincolnshire.

You can hear more about the project on this It’s All About People podcast that LVET produced after their Conversation of Change event: https://www.itsallaboutpeople.info/our-work/community-reporting

If you’d like to explore how to embed lived experience and use its insights to improve service design, development and delivery in your area, please get in touch: enquiries@peoplesvoicemedia.co.uk

PROJECT UPDATE: FUTURE CHANGEMAKERS IN ROCHDALE WITH ARMY OF KINDNESS

3 images - 1 is a desktop showing a poem about Dua Lipa next to a Radio Times cover art. Pens and scissors are visible around the edges. 2 is a lego model of a tree with a black brick in the middle. 3 is a photo of a pencil sketch of a person asleep in bed dreaming of the different activities they like to do, including camping, reading, computer graphics and horse riding.

Future Changemakers is a three-year project, funded by BBC Children in Need, where People’s Voice Media are working with youth organisations across the country to build a Young Community Reporters Network. Each youth organisation is receiving training in the Community Reporter method, giving young people the skills and knowledge to get their voices and their lived experience stories heard to create change. We will also be working with youth leaders to undertake “train-the-trainer” work, so that they can embed youth voice within their groups for the future. Here, facilitator and project manager Lauren Wallace-Thompson gives us an update on the first youth group to take part in the programme:

I had the pleasure of working with the wonderful Army of Kindness in Rochdale, training some of the young people in Community Reporting methods to support their changemaking work. They are no strangers to social action, running weekly soup kitchens and supporting people in their community on a regular basis. A brilliant example of how people can come together in positive action!

I visited the group for evening creative workshop sessions where we looked at why stories are so important in our lives, and explored telling our own stories and what was important to us through Lego, collage, poetry and models. The young people produced sculptures dealing with bereavement, justice, and belonging; poetry about Dua Lipa and what it is to be misunderstood by your parents; and some incredible drawings by talented young artists telling memories of family trips to Umrah, and their hopes for their future. Some of the young people also shared their lived experiences of racism and prejudice, and this became a key focus for the group’s work and their social actions.

A photograph of two teenage boys standing in front of a flipchart. They are adding yellow dot stickers to the flipchart, on which is a handwritten list of different topics relating to society.

One of the things I enjoy most about my job is how I learn new things all the time from the people taking part in our projects. Every session is like a lesson from ten different teachers, all with their own specialist subjects. But the young people in Army of Kindness especially made an impact on me with their really insightful reflections on the influence of social media in their lives and the ways in which personal connections and understanding can bring people together. They also gave me an education in great snacking – grating cheese into a Pot Noodle was a culinary revelation – and I had, shockingly, never tried Irn Bru before (“Asian beer”, according to the group’s leader).

The group put the Community Reporting skills they had learnt into action when they held a community funday in the October half-term holidays, gathering video and audio stories from attendees at the funday to find out what they thought about the event. The Young Community Reporters interviewed a great range of people to get their experiences of the day, including a clown, a local councillor, and a 9-year-old entrepreneur!

A young person in a blue Army of Kindness vest has their back to the camera, as they interview a clown on stilts in a rainbow wig and holding a balloon model of a flower.

The young people then learnt how to analyse the findings of our Community Reporting in a “sense-making” session. Here are the trends they identified:

  • The stories provided a sense of how people had enjoyed the event, but also praise for the wider work that Army of Kindness does locally.
  • People would like to see more events like this in the future.
  • Attendees especially enjoyed the food and community spirit.
  • People appreciated the opportunity to give towards a good cause
  • The diversity of attendees was a positive and the event gave people a chance to learn about each others’ cultures.

Reflecting on the stories as a whole, the group saw how it was a way to get detailed, experiential feedback to evaluate their event, but also noted how Community Reporting could be a tool to gather information to support their group and their work going forwards, such as comments about the positive differences that Army of Kindness have made to the local community, which might support their fundraising, grant applications and profile-raising.

Here are some perspectives from the young people taking part in the Future Changemakers project:

  • “I learned about dialogue interviews, different types of questions, and how to be more professional in interviews.”
  • “I really enjoyed getting to know and hear about the perspectives of other people.”
  • “The session was awesome, I really enjoyed it, especially the practical interviewing part.”
  • “I learnt that everyone has their own stories.”
  • “Everyone is human we need to stay in peace.”
  • “I learned new information about life in Rochdale for religious women.”

People’s Voice Media will return to Rochdale this spring/summer to train youth leaders and older young people in a “train the Trainer” session, so that they can deliver Community Reporter training to more young people and keep the skills of Community Reporting and extend their use within Army of Kindness.

We are still in the first year of the project. Our second group are Police Cadets in the West Midlands – stay tuned for updates on how they got on. 

If you are running a youth group or other youth project and would be interested in learning a tool to increase youth voice and participation, and build communication and media skills among the young people you support, there are still some spaces left to join the project in Year 2 and 3. Please email lauren@peoplesvoicemedia.co.uk for more information.

WELL DONCASTER: PROJECT UPDATE

A screenshot of the Well Doncaster page on the Community Reporter website. There are 14 thumbnails of videos showing storytellers who have shared their story as part of this project.

In Doncaster, we have been working with the Council and representatives from community interest companies to deliver Community Reporter training and gather stories themed on people’s experiences of cancer. The goal is to use what people have shared in these stories to make improvements to how people impacted by cancer are cared for.

The training was delivered in the form of in-person workshops and people learned Community Reporter Skills including:

  • Storytelling Techniques: The different ways we can support people to tell their lived experience stories
  • Responsible Practice: How to look after ourselves and others whilst gathering and sharing stories
  • Digital Skills: How technology can be used to record and share lived experience stories
  • Sense Making: The value of lived experience stories and how they can be used to create change

So far Community Reporters have collected 21 lived experience stories in the form of photographs, written pieces of text, video interviews, monologues and audio recordings. From first-hand accounts, to stories of people caring for friends, family and loved ones facing cancer, the 2 hours of footage explores screening, diagnosis, referrals, treatment, recovery, living life with cancer and more.

We are creating a short film, using clips from each of the stories, which will be screened at the Conversation of Change event that is set to take place in the coming months. The event will be a chance for people to watch the film, hear insights from the stories and discuss what’s working well and what needs to change when it comes to providing care for people impacted by cancer in Doncaster. The plan is to invite decision makers and people who can influence change to hear the stories and discuss how best they can support progress in cancer care.

Key themes that have emerged from the stories so far and will be explored during the COC include the following:

  • Early Intervention
  • Communication between professionals
  • Health advocacy
  • The human experience

If you’re interested in knowing more about the Conversation of Change event, please get in touch for more info: georgia@peoplesvoicemedia.co.uk

If you’d like to hear the stories in full, head over to the Community Reporter website by following the link: Well Doncaster | Community Reporter Network

If you or someone you know has been impacted by cancer, and you are looking for support – here as some organisations that could help:

  • Firefly: Charity offering free transport to local cancer patients and their families in the borough of Doncaster to regional treatment hospitals.
  • Cancer Support UK: Information about useful and relevant charities/bodies who offer help and support to people affected by a cancer diagnosis.
  • Macmillan: Find out how Macmillan can support you and get information about different cancer types.

A huge thank you goes out to the Community Reporters and storytellers who have gathered and shared their stories with us as part of this project.