In this blog Isaac Samuels introduces key themes and recommendations from the ‘Understanding Anti-Racism in Co-Production Spaces’ report supported by us and People’s Voice Media

Over the past year, myself (Isaac Samuels) and Samantha-Jane Ofoegbu have been on a deeply emotional and transformative journey, exploring the experiences of individuals from racialised backgrounds involved in co-production. This journey has shed light on the unique challenges, inequities, and at times, painful realities that emerge in these spaces. We have seen that co-production, though considered to be collaborative and equitable, can too often become a space where systemic racism is perpetuated.

As part of this work, we’ve gathered over 30 personal stories and produced an insight report that brings to the forefront the voices of those too often overlooked in these processes. Through numerous sense-making workshops, we have collectively explored the key findings, delving into how we can reshape these spaces to create more inclusive experiences for individuals from the global majority.

It’s fair to say that co-production is not immune to racism. It is, in fact, a space where inequities often play out, consciously or unconsciously. This was made all the more apparent during our two “Conversations of Change,” where we invited people to respond to our initial findings and offer their insights on what we, as a community, can do to increase inclusivity. The stories shared during these conversations, were both heart-breaking and all too familiar to those of us from racialised backgrounds.

One comment that has stayed with me is:

“You can’t do co-production without talking about racism.”

This simple but powerful statement speaks volumes. Co-production is meant to break down barriers and foster collaboration, yet without addressing racism head-on, we risk replicating the very hierarchies we seek to dismantle. True co-production must start with an honest conversation about race and power.

Want to find out more about this project, including the list of recommendations that emerged from this piece of work? Visit the Co-Production Collective Blog here.

Thank you to People’s Voice Media, Co-Production Collective and everyone from the global majority community who took part in this work for their support and commitment to this project. Thanks also to Kareen Cox of Absolutely Kareen for her illustrations that help us bring the report to life. For further infotmation please contact Co-Production Collective via email on coproduction@ucl.ac.uk and People’s Voice Media via email on enquires@peoplesvoicemedia.co.uk

Are you passionate about social justice, community development, or changing societal narratives? Do you have a story that could shift perspectives and inspire change? If so, we have an exciting opportunity for you!

We are proud to launch Amplifying Voices 2025-2026, a new change makers programme in partnership with People’s Voice Media (PVM) and Co-Production Collective, funded by The National Lottery. This initiative is designed specifically for individuals from the global majority—Black, Brown, and racialised communities—who want to develop new skills, strengthen their expertise, and make a real impact in their communities.

At People’s Voice Media and Co-Production Collective, we are committed to being actively anti-racist organisations. We recognise the power of lived experience and the importance of diverse perspectives in shaping a more just society. This programme is about amplifying the voices of those who are too often unheard or ignored—because while communities speak out loudly and clearly, decisions are too often made without them.

Whether your passion lies in climate change, carers’ rights, housing, or any other issue close to your heart, this is your opportunity to make your voice heard and turn your vision into action.

This programme will equip you with essential tools and skills, including digital storytelling, facilitation, and story curation, to help you craft and share your message effectively.

We are looking for 10 changemakers to take part in this unique journey. The programme is designed to provide you with the guidance, connections, and resources needed to bring your project to life—whether it’s a small initiative or a large-scale movement.

Want to find out more and apply for a place? visit the Co-Production Collective Blog here.

So, if you’re ready to tell your story, make an impact, and shape the future of social justice, this is your moment. Don’t hesitate – apply now and join us in amplifying the voices of the global majority. We can’t wait to welcome you to the programme. Let’s create change together. 🚀

At People’s Voice Media, we’ve been working with the Bronte Youth and Community Centre in Liverpool, helping young people shape the future of their space through Community Reporting.

The Bronte is a vibrant youth organisation offering activities for children and young adults aged 5 to 18, as well as young people with additional needs up to 25. As they renovate their community hub, they wanted to ensure young people played a key role in shaping its future—enter Community Reporting!

Over six creative sessions, young people explored their vision for the space, using collages, clay sculptures, model buildings, and recorded interviews. They interviewed peers, community members, and staff, capturing a rich tapestry of hopes and ideas. From karaoke nights and fashion shows to football tournaments and gardening projects, their enthusiasm was infectious!

These ideas will directly influence how the Bronte’s renovated space is used, shaping sessions, activities, and even the role young people play in its future. We’ll be compiling an insight report from their recorded stories to guide decision-making. Looking ahead, in 2025, we’ll deliver train-the-trainer workshops to equip staff and community members with the skills to sustain Community Reporting long-term. Watch this space for more stories and updates!

Want to learn more about The Bronte? Check out their website to see what’s happening for young people in Liverpool.

From May to October 2024, we partnered with Macmillan Cancer Support and NHS Herefordshire and Worcestershire ICB to train health workers and volunteers in Community Reporting. The aim was to improve access to cancer care services, particularly for South Asian and Roma/Traveller communities.

At the final session, we explored key themes from the stories collected. The insights were clear:

• Better communication is needed, using multiple languages and accessible formats.
• Misinformation about cancer must be addressed to build trust and awareness.

Though the training has ended, the work continues. Macmillan and NHS Herefordshire and Worcestershire ICB will implement these learnings by:

• Establishing Community Champion Advocate schemes.
• Embedding Community Reporting into future engagement.

One participant summed up the impact perfectly:
“I’ve learned to zip this (pointing to her mouth) and open these (pointing to her ears).”

This project is a step forward in embedding lived experience into service development. By training professionals to listen, share, and act on real patient experiences, we are driving social change in cancer care access. With Macmillan and NHS ICB committed to using Community Reporting long-term, this is just the beginning of a patient-led approach to service improvement.

Last summer, People’s Voice Media partnered with Black Country Integrated Care System (ICS), the VCSE network, and Wolverhampton Voluntary and Community Action (WCVA) to launch the REND Project. Over 18 months, we trained 51 Community Reporters and gathered 38 powerful stories exploring healthcare access across the Black Country.

The project aimed to:

• Build capacity within the VCSE sector to support research and engagement.
• Capture qualitative insights into people’s lived experiences of healthcare.
• Develop a community-led intelligence library to inform decision-making.

Through Community Reporting, we uncovered key challenges that needed addressing, including:

• Improving communication and training for healthcare staff, particularly around cultural competence and accessibility.
• Addressing digital inequities to ensure fairer access to online healthcare services.
• Embedding person-centred approaches that actively listen to and act on community feedback.

These findings were shared at a workshop, where local people and decision-makers came together to explore practical solutions. The stories will now inform ongoing improvements within Black Country ICS, ensuring that community voices remain central to service design.

This project is a step towards making healthcare more accessible, inclusive, and responsive to the people it serves. We were privileged to hear these stories—and even more excited to see how they drive real change.