People’s Voice Media were commissioned as a learning and evaluation partner for Vision for Volunteering as they carried out the second phase of their project – which seeks to create a better future for volunteering – between April 2023 and March 2024. We followed an iterative learning structure, working collaboratively with the Vision team to make sense of the complex environment in which the Vision is operating and trying to create change. Our aim was to not only evaluate the work carried out so far, but also to create a learning strategy that the Vision team could use going forward to continuously learn as the project forges ahead. Having recently submitted our final report and strategy to the team, we have been reflecting on some of the tools we have used and how we might utilise them in order to work towards our own People’s Voice Media strategic goals.

With Vision for Volunteering, we used a combination of tools to gather data from the project itself and the wider volunteering ecosystem. These included:

• Stories of lived experience
• Ripple Effect Mapping
• Events data (spectrum lines, surveys, feedback cards, etc.)
• Statistics and KPIs from the project team

As well as analysing each data set individually, we also synthesised it under the five themes of the Vision for Volunteering project: Awareness & Appreciation, Power, Equity & Inclusion, Collaboration, and Experimentation. As the volunteering sector is complex and non-linear, and the themes are high concept, it would not make sense to use a traditional Theory of Change in order to measure the impact of the project and plan future steps. Instead, we opted for a Vector Theory of Change (VToC) in order to produce Direction of Travel maps. Directions of travel for each thematic vision were established and in each learning cycle, insights from the learning tools were plotted against the axes. The data points are then grouped together where trends emerge.  From this, in each project learning cycle, an understanding of the current state of play can be re-established. This enables the identification of adjacent possibilities within the context of the current volunteering ecosystem. These adjacent possibilities are the closest realisable next steps in how to move in the direction of travel needed to achieve the specific thematic vision. This is the compass for the strategic direction. The ensuing steps can then be followed in order to transform this into action.

This approach allows for flexibility, adjusting your plan to work with the current state of play. It also allows for the development of small steps that work towards bigger change.

As we used the VToC method for our partners, it became increasingly apparent to the People’s Voice Media team that we could benefit from this approach when working on our own strategic goals. It would give us the flexibility we need while giving us space to reflect on each learning cycle and decide on our own adjacent possibilities. Inspired by our work on this project, we will be seeking to use a VToC in our next Annual Learning Report (to be published later this year) and make it an integral part of our strategy work going forward.

We’re very excited about this development in our learning and look forward to sharing the outcomes.

Since May 2023, People’s Voice Media has been in its second year as the learning partner for Camerados, helping them to uncover the impact of their Public Living Rooms (including what is working well and what isn’t) through a blend of lived experience storytelling and Ripple Effect Mapping.

Ripple Effect Mapping is an evaluation tool that we are using more and more frequently at People’s Voice Media. It is a participatory impact evaluation technique, originating in community development work, and the approach captures ‘ripples’ of impact that are hard to measure by traditional methods – including potential impacts that haven’t been fully realised yet. The Ripple Effect Maps were produced in a participatory online workshop environments where groups were asked to reflect on the direct and indirect impacts of Public Living Rooms that they have seen and/or organised. They then mapped these on paper as ‘change journeys’ (i.e., A led to B that led to C etc.) creating a ‘chain reaction’ from the Public Living Room launch. Different connecting lines were used to differentiate known and potential impacts, while colour coding distinguished individual, organisational, and societal impacts. Following this, they presented the map and findings to the other participants at the sessions.

People’s Voice Media then analysed the maps and presentations, synthesising the findings to highlight commonalities (and anomalies), and make a set of key learnings, some of which we can share below:

• Public Living Rooms are having positive impacts on individuals. Staff at organisations have noticed that folk visiting Public Living Rooms regularly are seeing social, mental, and physical benefits, improving people’s lives on an individual level.
• Individual impacts can have long-term, slower moving impacts on organisations and wider society. Ripple Effect Maps indicated impacts that are happening now, or are beginning to take shape, within organisations and wider communities. These are often knock-on effects from individual impacts and show that as more and more people are positively impacted by attending Public Living Rooms, these positive effects ‘snowball’. The learning here is simple: the more Public Living Rooms there are, the more positive changes in communities there can be.
• Ripple Effect Mapping should be adopted on a regular (e.g. annual) basis to continue evaluating the impact Public Living Rooms are having. This will allow Camerados to engage in continuous learning, as well as seeing the progress of potential impacts.

If you are interested in Ripple Effect Mapping and its potential uses, email enquiries@peoplesvoicemedia.co.uk and we’d be happy to have a chat.

We are thrilled to announce the launch of the HOME? Heritage Project website alongside our animation and toolkit.

Partner organisations have already organised screenings and launches throughout February. Global Link in Lancaster and Dragons Voice in Manchester launches were well attended by the local community members and other organisations. Attendees were engaged, informed, and enlightened by the issues highlighted in the animation and toolkit. Some audience members expressed that they gained a deeper understanding of the migrant experience and the valuable contributions made by migrant communities in the UK. 

Additionally, the majority felt they had ideas to effect positive change within their communities based on the insights gained. One audience member commented on how to create employment networks.

The Home? Heritage project is funded by the Heritage Lottery Fund and started back in May ’22. Working in partnership with the following vital organisations who offer crucial support – GLOBAL LINK in Lancaster, MAP in Middlesbrough, LASSN in Leeds, DRAGONS VOICE in Manchester, REFUGEE WOMEN’S CONNECT in Liverpool, and NACCOM who are a national organisation who supported us with the creation of the toolkit. We worked across Northern England, collecting and curating the lived experiences of migrants (including refugees, people seeking asylum, and other migrants) living in Northern England during the last 10 years.

The animation and the toolkit is designed to assist groups in listening to the stories of lived experience of people who have come to the UK in the last 10 years and promote discussion about how we can help people arriving in the UK feel at home. In listening to the stories, we can gain a better understanding of the challenges that displaced people living in the UK face and this understanding will deepen, helping empathy and compassion to grow.

We hope that these resources will support schools, youth groups, community groups, informal education projects, charities, local councils, and other organisations to work with lived experience stories that focus on recent contemporary migration to the UK. Helping to foster a culture of compassion and understanding to counteract the culture of the ‘hostile environment’.

The next and final stage of the project will be the Co-Evaluation Workshop that we will be holding on 18th March 2024. This will be attended by our 5 organisation partners and some of the participants who took part in the project. As a substantial part of the workshop, we would like to carry out some Ripple Effect Mapping. This is an interactive, group evaluation method that encourages people to think about the consequences, effects, and outcomes from a social change project – intended and unintended, big and small.

Friends United Together are a group of adults with learning disabilities from Swansea. Last year they became Community Reporters as they wanted to create a video to share their story about setting-up a co-operative.

This short film is a story about of how their friendship and determination helped them to overcome challenges and achieve better life choices. The film charts the Friends’ journey in setting-up a care co-op, improving their lives and being in control of the support they receive. This process and film was supported by IMPACT.

The video was co-produced by the Friends United Together Co-operative, Community Lives, Anna Sellen and People’s Voice Media, with contributions from Swansea Council and Cwmpas Coop.

Back in November we launched the 3rd and final year of the Not Another Co-Production Project

Since then PVM, alongside project partners Ideas Alliance, have delivered a series of online and in person workshops centered around Lived Experience Storytelling, Community Reporting and Co-Production for London based communities and beyond.

Community Reporting & Co-Production

Over the course of 3 workshops, people developed core Community Reporting skills including interview and recording techniques, responsible storytelling methods, practical approaches to action planning and discussed how storytelling could be used in their unique contexts.

Each session brought up valuable conversations around how storytelling & lived experience links in with Co-Production. We thought collectively and challenged each other to think about how these concepts can gel together in the unique context of this years project.

Newham Community Researchers reflecting on their Community Reporting Training

Take a look at one of the videos gathered by Community Reporters during the training workshops that took place in November & December – Newham Community Researchers reflecting on their Community Reporting training.

Looking ahead to 2024…

In the New Year PVM will be hosting a series of online skills session further developing Community Reporter’s understandings of topics such as Responsible Storytelling, Recording Techniques, Lived Experience, Research and more!

We’ll also be hosting Peer Learning Spaces alongside the team at Ideas Alliance to provide the group with a space to reflect and share ideas.

The project will culminate with an in-person learning festival taking place during Co-Production week in July 2024, which we’re still in the process of Co-Producing, but stay tuned for updates on progress and how you can get involved!

A huge thank you to everyone who has been involved so far – we’re so excited to build on the work that’s already been achieved in 2024 & can’t wait to see what will come from the project.