Why use Social media?

Social media offers a way for groups and individuals to have a voice. Even those unfamiliar with technology can use social media to get their voices heard because the tools we use are affordable and accessible.The use of social media improves confidence, empowers individuals and communities to develop their own solutions and create alternative ways of developing dialog between people, communities and agencies.

What is Social media ?

Social media is a set of mainly Internet tools that enables communities to come together to create content. Social Media allows individuals and groups to become content producers rather than content consumers. The old model of communication was "one to one" - eg one organisation broadcasting to millions of people. Social media has allowed a new model of "many to many" - thousands create content which thousands are able to access. Because of this, social media is the ideal way for groups and individuals to have a voice