Last week PVM joined UNICORN Project partners in Berlin to take part in a 4 four day training event.

The training, delivered by Vensenya, focused on four key aspects of communications and marketing – Audience Design, Storytelling, Distribution and Audience Building – and how these can be applied to NGO sector organisations.

The training was an opportunity to see how marketing methods and communications strategies traditionally used in the business sector can be applied to smaller, grassroot level, non-profit organisations. Partners were able to reflect on their organisation’s purpose, audience and aims, then think about how these strategically link to approaches to marketing and communications. The training was a success and provided lots of inspiration as to how PVM could improve in terms of the content we share and how we engage with our audience.

The next training will take part in Liverpool in July – stay tuned for more updates!