Since May 2023, People’s Voice Media has been in its second year as the learning partner for Camerados, helping them to uncover the impact of their Public Living Rooms (including what is working well and what isn’t) through a blend of lived experience storytelling and Ripple Effect Mapping.

Ripple Effect Mapping is an evaluation tool that we are using more and more frequently at People’s Voice Media. It is a participatory impact evaluation technique, originating in community development work, and the approach captures ‘ripples’ of impact that are hard to measure by traditional methods – including potential impacts that haven’t been fully realised yet. The Ripple Effect Maps were produced in a participatory online workshop environments where groups were asked to reflect on the direct and indirect impacts of Public Living Rooms that they have seen and/or organised. They then mapped these on paper as ‘change journeys’ (i.e., A led to B that led to C etc.) creating a ‘chain reaction’ from the Public Living Room launch. Different connecting lines were used to differentiate known and potential impacts, while colour coding distinguished individual, organisational, and societal impacts. Following this, they presented the map and findings to the other participants at the sessions.

People’s Voice Media then analysed the maps and presentations, synthesising the findings to highlight commonalities (and anomalies), and make a set of key learnings, some of which we can share below:

• Public Living Rooms are having positive impacts on individuals. Staff at organisations have noticed that folk visiting Public Living Rooms regularly are seeing social, mental, and physical benefits, improving people’s lives on an individual level.
• Individual impacts can have long-term, slower moving impacts on organisations and wider society. Ripple Effect Maps indicated impacts that are happening now, or are beginning to take shape, within organisations and wider communities. These are often knock-on effects from individual impacts and show that as more and more people are positively impacted by attending Public Living Rooms, these positive effects ‘snowball’. The learning here is simple: the more Public Living Rooms there are, the more positive changes in communities there can be.
• Ripple Effect Mapping should be adopted on a regular (e.g. annual) basis to continue evaluating the impact Public Living Rooms are having. This will allow Camerados to engage in continuous learning, as well as seeing the progress of potential impacts.

If you are interested in Ripple Effect Mapping and its potential uses, email enquiries@peoplesvoicemedia.co.uk and we’d be happy to have a chat.