Name: Sarah Henderson

Role: Head of Insights and Influencing

Expertise: Strategy, Leadership, Business Development, Communications, Participatory Research Methods, Qualitative Data Analysis, Project Reporting and Management.

Sarah’s background in PR, marketing and copywriting has equipped her with the ability to analyse and package information for different audiences, including academics, service professionals, policymakers and the general public. She has wide-ranging experience in dissemination and communications in both the digital and traditional arenas. Sarah also previously co-founded a ‘tech for social good’ third sector organisation, supporting its governance and business development practices. With a keen interest in co-production and storytelling, Sarah is committed to using her communication skills to create a more equitable world.

As Head of Insights and Influencing at People’s Voice Media, Sarah is one-third of the Shared Leadership team who are responsible for the organisation’s overall strategic direction. In her specific role, Sarah leads the organisation working in creating impact – working with the insights from people’s stories to have influence on local, regional and national levels. She directs our communications, seeking to connect our work with a wide range of stakeholders and oversees our business development activities. Sarah is also ‘hands on’ in our research, learning and evaluation projects, drawing on her research, data analysis and communication skills to lead activities.